ANATOLIA / REGIONAL INTELLIGENCE

Balkan Technology Index

Tracking how technology is transforming business across Southeast Europe.

Research initiative — launching soon.

An annual, primary-source study of how companies in Southeast Europe actually operate: which processes are still manual, where software investment goes, what blocks adoption, and where automation and AI are producing measurable change.

What the index measures

Process maturityHow much of core operations still runs on spreadsheets, email and personal knowledge.
System landscapeWhat companies actually own — ERP, CRM, custom systems — and how connected any of it is.
Automation adoptionWhich processes have been automated, which attempts failed, and why.
AI in productionWhere AI has moved past experiments into operational use, and what it replaced.
Investment and blockersWhere technology budget goes, and what stops projects from reaching production.

Markets in scope

BABosnia & Herzegovina
RSSerbia
HRCroatia
MEMontenegro
ALAlbania
MKNorth Macedonia
XKKosovo
SISlovenia

Sectors in scope

Tourism
Retail
Insurance
Logistics
Manufacturing

Methodology

The index will be built from structured interviews and a company survey across the markets and sectors below. Findings will be published with sample size, methodology and date. Until that research is complete, this page carries no figures — a placeholder statistic would defeat the purpose of the exercise.

Take part

We are looking for companies willing to be interviewed on how their operations actually run. Participants receive the full findings before publication.

Join the Research